Marketing Analysts can work at marketing agencies or marketing departments at large companies to conduct market research and identify significant patterns in the data. They use their research to identify opportunities for growth, branding and client acquisition. Marketing Analysts track different kinds of data to influence their reports, including advertising costs, sales, time spent on company web pages, abandoned shopping carts on e-commerce sites, social media shares and more. Marketing Analysts identify core sales funnels and point out inefficiencies where the company could potentially achieve more conversions. They research marketing tools and make suggestions about which systems best support operations.
Was macht ein Marketing Analyst?
A Marketing Analyst, or Marketing Data Analyst, is responsible for collecting and interpreting research about a company’s consumers and their buying habits. Their duties include identifying target audiences, gathering web analytics and preparing scenarios about the potential success of a marketing campaign and its impact on sales.
Aufgaben
Ein Marketing Analyst sollte in der Lage sein, verschiedene Aufgaben und Verantwortlichkeiten zu erfüllen. Im Folgenden sind einige Aufgaben und Verantwortlichkeiten aufgeführt, die ein Marketing Analyst ausführen können sollte:
Knowing why some marketing campaigns work and some don’t
Making marketing recommendations based on the data you’ve collected
Explaining why a certain marketing decision is best from a financial standpoint
Understanding consumer behavior
Tracking and forecasting market trends
Benötigte Fähigkeiten
Ein wettbewerbsfähiger Marketing Analyst verfügt über bestimmte Fähigkeiten und Qualifikationen, darunter:
Analytic skills
Teamwork skills
Communication skills
Budgeting skills
Consumer research skills
Data visualization skills
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