Creative Directors typically work for corporations or marketing agencies, but they may also be self-employed individuals. They work closely with artists, graphic designers, copywriters and other professionals to ensure products or services adhere to their company’s brand and overall vision. Their job is to review their company’s brand and develop color schemes and visual layouts to enhance publications like newsletters or magazines and product packaging. They may also be responsible for creating logos or design layouts using their expertise and creative software programs.
Was macht ein Creative Director ?
A Creative Director, or Director of Creative Services, is responsible for overseeing the design layout and visual impact of marketing materials, products or publications. Their duties include leading a team of creative professionals, meeting with company executives to determine visual needs for packaging or advertisements and coordinating with freelance professionals and manufacturers to complete projects.
Aufgaben
Ein Creative Director sollte in der Lage sein, verschiedene Aufgaben und Verantwortlichkeiten zu erfüllen. Im Folgenden sind einige Aufgaben und Verantwortlichkeiten aufgeführt, die ein Creative Director ausführen können sollte:
Planning and overseeing the development of company advertisements
Heading brand campaigns, including submitting ideas for projects and overseeing the development of all creative content
Supervising all work completed by the creative department
Working with executives and other creative leaders to set project deadlines and content goals
Presenting project information, including deadlines and budgets, to executives and clients
Recruit and train team leads and managers
Benötigte Fähigkeiten
Ein wettbewerbsfähiger Creative Director verfügt über bestimmte Fähigkeiten und Qualifikationen, darunter:
Analytical and problem-solving skills
Interpersonal skills
Ability to empathize with clients and team members
Exceptional planning and organization skills
Time-management skills
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