A successful Account Manager should be flexible enough to handle a variety of duties that pertain to your firm and clients. Their main responsibility is to make sure a company’s customers are happy, so they continue to do business with the organization.
Was macht ein Account Manager?
An Account Manager, or Strategic Account Manager, is responsible for making sure client and customer needs are being met and understood by each department in the company. Their duties include handling any client complaints, working to find solutions to any client issues and managing other departments to foster a positive client-company relationship.
Aufgaben
Ein Account Manager sollte in der Lage sein, verschiedene Aufgaben und Verantwortlichkeiten zu erfüllen. Im Folgenden sind einige Aufgaben und Verantwortlichkeiten aufgeführt, die ein Account Manager ausführen können sollte:
Communicating with clients by phone, through email and face-to-face to ensure their needs are understood and addressed
Building strong client relationships to maintain old business and acquire new customers
Collaborating with various internal departments to ensure they fulfill all customer requests
Resolving complaints and keeping track of all processes that pertain to the client’s desires
Acting as the client’s representative in a firm to ensure their demands are met with a focus on improving the customer experience
Collecting and analyzing data concerning consumer behavior to understand changing needs
Benötigte Fähigkeiten
Ein wettbewerbsfähiger Account Manager verfügt über bestimmte Fähigkeiten und Qualifikationen, darunter:
Satisfactory problem-solving skills to help resolve customer complaints or needs
Excellent verbal and written communication skills to communicate product ideas to clients
Up-to-date understanding of the industry’s consumer behavior
Strong customer service and interpersonal skills for dealing with different types of customers and clients
Exceptional analytical skills for interpreting client data
Time management and multitasking skills to handle multiple tasks and clients at once
Advanced negotiation skills to close contracts
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