An Account Director oversees the day-to-day requirements needed to complete tasks for advertising and public relations accounts. This position pitches new clients, drives sales and manages a team of people dedicated to the accounts, working with both internal employees and internal or external clients to meet goals.
Was macht ein Account Director?
An Account Director serves as a liaison between clients and a company that provides services, manages the accounts team and will also supervise creatives and other staff to ensure projects meet client expectations and are delivered on time, and within budget. The Account Director pitches ideas to clients, develops strategies for new products and coordinates events.
Aufgaben
Ein Account Director sollte in der Lage sein, verschiedene Aufgaben und Verantwortlichkeiten zu erfüllen. Im Folgenden sind einige Aufgaben und Verantwortlichkeiten aufgeführt, die ein Account Director ausführen können sollte:
Pitch concepts and summarize results during multiple client meetings
Generate sales for client accounts
Create account strategies, leading projects from conception to final execution
Establish goals and objectives for internal teams to follow
Meet deadlines and project budgets
Work with teams to develop materials, coordinate events and provide support and direction
Benötigte Fähigkeiten
Ein wettbewerbsfähiger Account Director verfügt über bestimmte Fähigkeiten und Qualifikationen, darunter:
Bachelor’s degree in communications, marketing, public relations, journalism or English
5+ years working at an advertising, public relations or in-house agency
Exceptional storytelling and writing skills
Ability to manage multiple projects and thrive under pressure
A creative mindset and ability to think outside of the box
Exceptional presentation skills
Proven skills or experience in sales can be helpful
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