Product Marketing Managers work on a company’s marketing team to determine the most appealing features of their products and promote them to prospective and current customers. They must be experts on the company’s products and features to properly market them and to inform customers of their value and benefits. Product Marketing Managers will conduct thorough research on competitors and will perform market research to understand what consumers look for in their ideal products.
একজন Product Marketing Manager কী করে?
A Product Marketing Manager, or Product Promotions Manager, promotes products and their features to an organization’s target audience. Their duties include studying the company’s products, locating key features that will attract customers and creating marketing campaigns for products.
দায়িত্ব
A Product Marketing Manager বিভিন্ন দায়িত্ব ও দায়িত্ব পালন করতে সক্ষম হওয়া উচিত। নিম্নলিখিত কিছু কর্তব্য এবং দায়িত্বগুলি একজন Product Marketing Managerকে সম্পাদন করতে সক্ষম হওয়া উচিত:
Determine the type of advertising and marketing content, such as TV, radio, print, digital or social media, that needs to be created and distributed.
Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
Work with in-house or external Writers and other content creators to create the desired content.
Outline a product timeline and oversee the project’s successful execution.
Create and manage budgets for the product.
Develop and maintain relationships with external vendors whose products or services will be needed for the product.
প্রয়োজনীয় দক্ষতা
একজন প্রতিযোগিতামূলক Product Marketing Manager এর কিছু দক্ষতা এবং যোগ্যতা থাকবে, যার মধ্যে রয়েছে:
Product management skills
Marketing expertise
Organizational skills
Decision-making skills
Analytical skills
Prioritization skills
অনুরূপ অফার
আপনি যদি একটি Product Marketing Manager-এর সাথে সম্পর্কিত পদের জন্য নিয়োগ করেন, অনুরূপ ভূমিকার জন্য আমাদের কাজের বিবরণ দেখুন:
