Chief Marketing Officers work on a company’s executive team to grow the business through marketing and outreach. They research information about their customers and competitors to project future growth and identify possible sales opportunities. Chief Marketing Officers guide a business’s overall marketing strategy and cultivate its public image to gain market share and inspire confidence in customers. They lead a team of marketing professionals to select the most lucrative marketing channels and curate company content to tell a compelling brand story. They analyze revenue sources and predict how advertising could help them generate the highest possible return on their investment.
একজন Chief Marketing Officer কী করে?
Chief Marketing Officers, or Marketing Directors, are responsible for overseeing a company’s overall advertising and sales strategy. Their duties include developing the structure of the business’s marketing department, approving marketing campaign ideas and coordinating marketing efforts with the company’s financial and branding goals.
দায়িত্ব
A Chief Marketing Officer বিভিন্ন দায়িত্ব ও দায়িত্ব পালন করতে সক্ষম হওয়া উচিত। নিম্নলিখিত কিছু কর্তব্য এবং দায়িত্বগুলি একজন Chief Marketing Officerকে সম্পাদন করতে সক্ষম হওয়া উচিত:
Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization’s products or services.
Undertake market research studies and analyze the results in order to better understand the market and customer tastes.
Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service.
Determine what type of media to use in an advertising campaign.
Negotiate advertising contracts.
প্রয়োজনীয় দক্ষতা
একজন প্রতিযোগিতামূলক Chief Marketing Officer এর কিছু দক্ষতা এবং যোগ্যতা থাকবে, যার মধ্যে রয়েছে:
Analytical thinking skills
Communication skills
Creativity
Decision-making skills
অনুরূপ অফার
আপনি যদি একটি Chief Marketing Officer-এর সাথে সম্পর্কিত পদের জন্য নিয়োগ করেন, অনুরূপ ভূমিকার জন্য আমাদের কাজের বিবরণ দেখুন: