Over thirty years ago, a group of passionate Swedish skiers decided to make the finest skiwear in the world, called SOS, Sportswear of Sweden. Their motivation was high and their mission was clear: “There may be hundreds of manufacturers of ski clothing that sell several times the amount of clothes than SOS. This is how it should be. But if there is just one manufacturer anywhere in the world who makes better skiwear than we do, then we’ve done a bad job.” Skiwear for skiers by skiers Since 1982.