وسائل التواصل الاجتماعي > Social Media Specialist
🤳 وسائل التواصل الاجتماعي
Social Media Specialist
بعيد
Social Media Specialists typically work for corporations across industries to ensure proper representation of multiple social media platforms. They work closely with social media, marketing and content professionals to oversee the implementation of social media campaigns that align with upcoming product launches and other company initiatives. Their job is to connect with influencers, oversee giveaways, optimize social media accounts and administer follower polls or surveys. They may also be responsible for writing post captions, taking photos or creating other content for social media platforms in the absence of content creators.
A Social Media Specialist, or Social Media Marketing Specialist, is responsible for overseeing one or more social media accounts for a business. Their duties include creating and updating social media posting schedules, replying to comments from subscribers or liking tagged photos and coordinating with other professionals to determine how to market a brand and its products or services using social media.
يجب أن يكون Social Media Specialist قادرًا على الوفاء بواجبات ومسؤوليات مختلفة. فيما يلي بعض الواجبات والمسؤوليات التي يجب أن يكون Social Media Specialist قادرًا على تنفيذها:
- Ability to develop and implement a corporate social media strategy
- Ability to monitor online activity across departments and geographical areas to ensure anyone using the company’s online tools is following established guidelines and best-practice rules
- Encourage greater social media participation
- Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand’s social media strategy
سيكون لدى Social Media Specialist التنافسي مهارات ومؤهلات معينة، بما في ذلك:
- Experience as a social media specialist or similar position
- Excellent critical thinking, interpersonal, communication, time-management and problem-solving skills
- Ability to use social media for impressions and brand awareness
- Excellent knowledge of social media platforms including GMB, Instagram, Pinterest, LinkedIn, Twitter and Facebook
- Understanding of social media KPIs, web traffic metrics and SEO
- Experience doing buyer persona and audience research
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