An SEO Specialist helps companies create and optimize their content for better reach and ranking in search engines. The duties of these professionals include researching trends and best practices on the web, building links with companies that complement their business and writing engaging content that includes the right search engine terms to get brands and their web pages noticed.
يجب أن يكون SEO Specialist قادرًا على الوفاء بواجبات ومسؤوليات مختلفة. فيما يلي بعض الواجبات والمسؤوليات التي يجب أن يكون SEO Specialist قادرًا على تنفيذها:
- Spotting trends and gleaning insights from testing, plus data collection and analysis
- Creating and initiating pay-per-click ads and then tracking, reporting and analyzing results
- Researching new and emergent keywords and integrating them into content
- Keeping track of what competitors are doing and how well it’s working for them
- Developing strategies to team with high-value sites and implement cross-links
- Collaborating with marketing and advertising teams to create SEO content
سيكون لدى SEO Specialist التنافسي مهارات ومؤهلات معينة، بما في ذلك:
- Ability to keep up on digital marketing trends
- Experience conducting thorough keyword research
- Analytical skills, especially in regard to analyzing websites to identify opportunities for improvement
- Strong organization skills
- Basic programming ability, especially for technical SEO tasks
